Your Visual Media Partner

In the world of Severance, nothing is accidental—not even the camera angles. The hit Apple TV+ series created by Dan Erickson and directed in part by Ben Stiller is a masterclass in psychological storytelling. With its eerie tone, minimal dialogue, and sterile corporate aesthetic, Severance doesn’t just tell a story—it constructs a world. And at the heart of that world-building is framing.

In a bookstore in Asheville, North Carolina, I stumbled upon a coffee table book that pulled me deep into the kind of world I often find myself chasing in movies and art—Futuria: Art of the Sci-fi Age. It’s a curated collection of illustrated universes imagined by digital artists using tools like Photoshop, Procreate, and Blender. The book is structured around three “portals,” or visual genres: the neon-drenched chaos of Cyberpunk, the weathered desolation of the Post-apocalyptic, and a more clinical, utopian Artificial future. For me, the first two hit hardest.

In an age where attention is fleeting and audiences are increasingly immune to traditional advertising, the most effective brand stories are the ones that don’t feel like marketing at all. They feel like cinema. And not just any cinema—but the kind that stays with you, that dares to be gritty, intentional, and emotionally resonant. The kind of storytelling A24 has mastered.