For most brands and organizations, video isn’t the problem.

The problem is what happens after the video is made.

Great videos are launched with energy, shared a few times, and then quietly disappear — without clear data, without measurable impact, and without contributing meaningfully to long-term goals. This is where AI can change the equation, not by replacing creative work, but by turning video into a system.

After months of planning and preparation, we’re thrilled to share that Sticks & Holler — our Appalachian dark comedy TV pilot written and directed by Willie Simmons and co-produced by Stoop Kids and Benco Productions — has officially wrapped principal photography!

In his book Ogilvy on Advertising, David Ogilvy wrote about the selling power of testimonial commercials. To him, having a real person, or a convincing actor, speak persuasively about a product or service could shift brand perception and drive sales. Decades later, marketing has evolved in almost every way. Social media dominates attention, short-form video is king, and consumer trust is more fragmented than ever.