In an era dominated by binge-watching and endless streaming options, one genre has quietly taken the spotlight: the documentary. Netflix has cracked the code for delivering compelling docu-series, almost pouring them out weekly to become a champion of the burgeoning medium.

Recently, I discovered it is because I have fallen victim to the concept of social proof – a psychological and social phenomenon. First elucidated by Robert Cialdini in 1984, it essentially suggests we humans copy the actions of those around us and conform to behaviors of others, especially when we think it is the most popular thing to do.

“The worst enemy of creativity is self-doubt," said Sylvia Plath, pen in hand prepared to write a poem. To which Van Gogh responded, poised with a paintbrush, "Indeed, and if you hear a voice within you say you cannot paint, then by all means paint and that voice will be silenced." But then Robert Hughs piped up, attempting to mediate between the two: "The greater the artist, the greater the doubt. Perfect confidence is granted to the less talented as a consolation prize." Can you imagine these three great creative minds engaged in a lively discussion, debating the role of self-doubt in the creative process?

In his iconic Two Cultures essay, C. P Snow sounded alarm over the growing chasm between “the arts” and “the sciences” in academia, insisting that we must find a way to connect these seemingly disparate fields.

Picture this: You're in a cozy pub, enjoying a few pints with your friends after a long hard day of work, when nature inevitably calls. You make your way to the bathroom, vision slightly blurred, and swaying from foot to foot. You reach for the soap and start to wash your hands, suddenly – BANG! A bloody head smashes through the mirror in front of you, sending shards of glass flying in all directions.

Your business is full. As you zero in on your zone of expertise, it makes sense that you don’t always have time to share the amazing work you do. You know what your company has to offer and the unique skill sets that set you apart from the competition, but does the world know that? Partnering with an advertising agency levels up your marketing strategy. Here are the top 6 reasons why you ought to partner with us: