Ben @ Benco Ben @ Benco

The Psychology Behind “Girl Math” – A Trending Social Media Phenomenon

As they say, sometimes it just makes sense… even when it doesn’t. That, in a nutshell, is the magic of 'girl math.' If you’ve spent even a few minutes on TikTok or Instagram lately, you’ve likely stumbled across this playful phenomenon—where buying something on sale is technically saving money and returning an item feels like earning it back. On the surface, 'girl math' is lighthearted fun, but dig a little deeper, and you’ll find a fascinating intersection of psychology and consumer behavior.

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Ben @ Benco Ben @ Benco

The Ethics of Using AI-Generated Models in Advertising

Until now, people have been incredibly accurate when distinguishing AI-generated faces from human faces.  However, advances in artificial intelligence (AI) is making it possible to create synthetic human faces that are closer and closer to being true to life (photorealistic), so much so that it's incredibly hard to spot the difference.

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Ben @ Benco Ben @ Benco

Why the “Way It Was Made” Matters

In an age defined by instant gratification and endless choices, the story behind a product is quickly becoming as important as the product itself. More than ever, consumers are asking questions that go beyond price tags and brand names. How was it made? Who made it? What materials were used, and what impact does its creation have on the world around us?

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